IoSono ensures that your marketing doesn't fall by the wayside on a freelance basis. Strategy, content, website, LinkedIn, webinars, video, and campaigns are executed flexibly for IT, telecom, and manufacturing companies. IoSono mainly helps organizations in the IT, Telecom, and manufacturing industries that require temporary marketing expertise, without immediately hiring a full-time marketer or long-term interim manager. Available for individual projects, temporary support, and assignments for a limited number of hours per week. From analysis and concept to realization, stakeholder management, and results measurement.
Sometimes an organization suddenly needs extra hands on the marketing department. It's often unexpected, and quick action is needed. Looking for an experienced, independent interim manager to help you get things in order? Then get to know IoSono.
IoSono helps companies that want to organize their marketing structurally but do not need a full-time marketing manager. As an interim marketing manager, I combine advice, direction, and execution. I help management and sales make decisions and translate plans into concrete activities. The services are aimed at IT and software companies, telecom organizations, technical service providers, and the manufacturing industry: companies with extensive knowledge and opportunities, but often insufficient marketing capacity. The collaboration combines on-site consultation with remote execution. Which service suits you?
IoSono's Marketing Continuity offers IT, telecom, and manufacturing companies structural marketing support without hiring a full-time marketing manager. As Interim marketing managernd and sparring partner, I help executives and sales with positioning, priorities, and commercial opportunities. Subsequently, I handle the execution of content, website management, LinkedIn, video, and campaigns. Personally where it adds value, efficiently remotely where possible.
IoSono’s Content Machine converts knowledge within IT, telecom, and manufacturing companies into a continuous stream of relevant marketing content. As an experienced Interim marketing manager, I interview executives, sales staff, customers, and specialists, and translate their expertise into case studies, articles, LinkedIn posts, newsletters, web copy, presentations, and short videos. All content aligns with your positioning, target audience, and commercial goals. This makes professional knowledge visible, ensures content supports the sales process, and keeps your organization consistently in the spotlight. From topic selection and planning to editing, production, publication, and reuse: one approach, one point of contact, and largely executed remotely.
Tailored marketing direction from IoSono gives IT, telecom, and manufacturing companies access to an experienced interim marketing manager without filling a full-time position. As a strategic marketing advisor, I assist executives and sales with positioning, propositions, marketing goals, and priorities. I translate the chosen course into a practical marketing plan, monitor budget, planning, and results, and coordinate internal staff, agencies, and suppliers. This creates cohesion between marketing and sales, ensures resources are deployed purposefully, and guarantees plans are actually executed. I am flexibly deployable, with in-person consultations on-site and direction largely managed remotely.
Especially SMEs with extensive expertise and commercial opportunities, but lacking a full-time senior marketing manager or sufficient internal capacity. This support is suitable for companies where their website, LinkedIn, customer case studies, videos, newsletters, and campaigns are being neglected. Organizations looking to refine their positioning, better connect marketing and sales, or convert internal expertise into relevant content will also find an experienced partner at IoSono. As a senior B2B marketing advisor, I support management, sales, and marketing with advice, sparring, content production, execution, and marketing direction. The collaboration combines on-site consultation with efficient remote execution. This allows your organization to gain senior marketing knowledge and continuity without having to build a complete marketing department itself.
Brainport Industries College (BIC) is comparable to a corporate vocational school. BIC was looking for a way to showcase both an up-to-date training offering and its expertise. That goal had to be translated into a modern, user-friendly site. BIC chose IoSono for its team of specialists: a graphic designer, copywriter, web builder, and project manager — a combination that works!
AllSolutions is a supplier of integrated online business software. Together with the new management team, IoSono worked on a new vision and the setup of a full-fledged marketing department. Notable marketing initiatives that contributed to the success included: executive dinners, the Connecting Members campaign, a new website, a brand passport, customer days, and the new house style.
In support of management, marketing, and sales, IoSono contributed as Business Coach to a clear positioning of the Reframe brand, using the “brand passport” approach. The new website was built in collaboration with 2manydots internet agency, Findfactory, and communications agency VeertienElf Media. Reframe is especially proud of its telling company film.
Inergy provides solutions for business intelligence, big data, data warehousing, analytics, and data discovery. To secure its position in the market, IoSono supported the marketing department. Using the Golden Circle approach, the corporate identity was redefined. The website was subsequently refreshed and several events were organized, among other things.
For more than 3 years, IoSono fulfilled various roles within SAP Netherlands. We were responsible for several product lines across industries including Business Intelligence, Finance, and Banking. IoSono ran lead generation campaigns for various marketing managers and staff within the marketing department. As a preferred supplier for project management activities within the SAP ecosystem, partners can engage IoSono at a reduced rate.
Commissioned by SAP Netherlands, IoSono worked on lead generation for one of the year's key priorities: Mobility. We came up with a competition and secured the involvement of various partners (T-Mobile, T-Systems, Magnus, and Samsung), managing to grow the original campaign budget fivefold. The campaign didn't go unnoticed — even SAP offices abroad showed a lot of interest. It included an AdWords campaign, telemarketing, films, social media, direct mail, a launch event, an awards evening, giveaways, and workshops.
For the Life Sciences business unit, we carried out a number of assignments focused on lead generation. A simple, affordable yet highly effective direct-mail campaign was a big success. With a letter addressed to the Line of Business manager, we — together with Altran — struck exactly the right chord. The success was so great that Altran had to hire new staff to keep up with the new demand.
TilburgSpint is an event where sporty residents of Tilburg put their best foot forward for charity. On Sunday, October 12, 2014, the sixth edition of TilburgSpint took place at MIDI Tilburg. From 2:00 to 6:00 PM, 176 dedicated spinners once again delivered an athletic performance for a good cause. This year's proceeds again went to Inloophuis Midden Brabant. IoSono is happy to support this cause — we introduced the event back in 2009 and organize the entire program together with a team of volunteers.
Flow is the Move, Run and Improve label within the McCoy Group. Flow was looking for support in launching its name and proposition into the market. The first phase (a brainstorming session) has recently been completed, and the website has been translated into Dutch. Phase two is coming up, translating the sales budget into supporting marketing activities. A promising collaboration, still in its early days.
SAP Nederland | T-Mobile | AllSolutions | Inergy Analytical Solutions | Samsung | Altran | Connexie | P&D Care | T-Systems | MicroStrategy | Microsoft Dynamics User Group | Reframe Advies & Training | Brainport Industries College | To-Increase | Via-Nuova | Zilverzon | Zorga | Stichting TypischTilburg | Inloophuis Midden Brabant | Stichting Verbeeten Fonds | ezCompany | Tilburg Innovation Center | Sales Improvement Group | Raxco Software | Micral Automatisering | Lawton Advocaten | KermisFM | CountingBusiness | Cocomo | Citrus Software | Bruers Schilderwerken | Ensior | Remco Claassen | UltimIT | Personale | AndersTrainen | SevenMatches | La Nonna Trattoria | Medtronic | Radio 8FM | PUUR NL
Until he was 14, Ben lived in the United States. He completed various programs in logistics, finance, and marketing. From 1990 to 2005, Ben worked as a marketing consultant at an ICT service provider. From 2005 to 2010, he held a similar role as Marketing & Sales Manager at a Microsoft Dynamics Partner. His marketing knowledge and experience, combined with his creative problem-solving skills, laid the foundation for marketing agency IoSono in 2010.
As an interim marketing manager and founder of IoSono, I help IT, telecom and manufacturing companies to translate marketing plans into concrete results. In the role of advisor, sparring partner and marketing director, I bring together management, sales and implementation. With over 30 years of experience in marketing, technology, content and business events, I combine strategic insight with a hands-on approach: in person where that adds value, efficiently remotely where possible.
Motivating, opportunity-spotting, positive, a jack-of-all-trades, creative, commercially minded, and a relationship builder.
A good entrepreneur wants to be heard — ideally by their target audience. But not everyone has the budget to go big. We believe in campaigns with focus, because knowing exactly who your audience is and how to reach them is extraordinarily valuable. Focus. Let us help by advising you on your marketing and communication with a fresh perspective and creative dedication. Because a new focus can make all the difference!
Our focus is on your growth ambitions. We're a leading, creative marketing agency with a down-to-earth outlook. That means we always keep the goal in sight, and that goal is usually: growth. More customers, more revenue, more visitors. It's worth pausing on that — you don't want more marketing and communication, you want more results. IoSono specializes in strategy, marketing, advertising, and communication.
We put our heart and soul into our projects and place great value on results. We don't take on projects we don't have — or can't create — the capacity for. We'd rather stick to what we do best: sharing our knowledge and creativity with clients.
IoSono Interim Marketing regularly works with a fixed team that includes copywriters, designers, and website builders. Collaboration is often the key to success, and IoSono proves it again with every project. From our office in Tilburg, we know how to put together the best teams to get to work for our clients.
